Fred Perry - Over six-decades strong, Fred Perry remains one of the few brands that has true iconic product - the Fred Perry Shirt. An instantly recognisable logo - the Laurel Wreath. Authentic heritage - within sports and music history. And a tribal following ? Fred Perry aficionados remain so dedicated that Laurel Wreath tattoos have become part of our culture. The Laurel Wreath has adorned Fred Perry clothing since its inception in the 50's. Fred Perry has become synonymous with sports and music and has an innate Britishness that has transcended both time and nationality.